Skip to Main Content

Accounting

Find and Cite Company Information and SWOT Analyses

FIND COMPANY INFORMATION IN NEXIS UNI:

Nexis Uni This link opens in a new window
This database contains US and non-US news sources; legal materials: cases, statutes, law journals and other secondary law resources; and company and financial information on millions of United States and international companies and executives.

How to Find Company Information in Nexis Uni
Video (7m 43 s)

FIND COMPANY INFORMATION IN BUSINESS SOURCE PREMIER:

Business Source® Premier This link opens in a new window

Click on Company Profiles at the top of the page and type in a company name to locate a Marketline Report.

WHAT IS A SWOT ANALYSIS?

An organization or business may use a "SWOT" analysis for strategic planning to recognize its internal strengths and weaknesses and its external opportunities and threats.

Source:

Dr. C.C. & Mabel L. Criss Library. (n.d.) SWOT Analysis. https://libguides.unomaha.edu/c.php?g=356066&p=3408716

For more information on SWOT Analysis: An Essential Guide to SWOT Analysis by Justin Gomer and Jackson Hille.

FIND A SWOT ANALYSIS in NEXIS UNI:

Nexis Uni This link opens in a new window
This database contains US and non-US news sources; legal materials: cases, statutes, law journals and other secondary law resources; and company and financial information on millions of United States and international companies and executives.

How to find a SWOT Analysis for a Company in Nexis Uni
Video (6 m 40 s)

Although the APA Publication Manual provides instructions on how to cite many different resources, some business database resources include information that is not addressed in the Manual. The examples below are NAU's careful interpretation of APA rules.

Citing a company profile from Business Source Premier, but authored by a third party:

Reference pattern: Author. (year, Month day). Company. [Company profile]. Business Source Premier.
Reference example: Marketline. (2021, September 7). Columbia Sportwear Company. [Company profile]. Business Source Premier.
In-text example: (Marketline, 2021).

Citing an entire company profile from Nexis Uni:

Reference pattern: LexisNexis. (n.d.). Company. [Company profile]. Nexis Uni.
Reference example: LexisNexis. (n.d.). Columbia Sportswear Company. [Company profile]. Nexis Uni.
In-text example: (LexisNexis, n.d.).

Citing company information on Nexis Uni, but authored by a third party:

Reference pattern: Author. (year, Month day). Company. [document type]. Nexis Uni.
Reference example: Reuters Knowledge Direct. (2021, November 29). Columbia Sportswear Company. [Financial overview]. Nexis Uni.
In-text: (Retuters Knowledge Direct, 2021).

Citing a SWOT analysis on Nexis Uni, but authored by a third party:

Reference pattern: Author. (year, Month day). Company. [SWOT analysis]. Nexis Uni.
Reference example: GlobalData. (2021, October 27). Columbia Sportswear Co. [SWOT analysis]. Nexis Uni.
In-text: (GlobalData, 2021).

Global site tag: