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Graduate Business Guide

Business Plan resources added!

Find and Cite Company Information and SWOT Analyses

FIND COMPANY INFORMATION IN NEXIS UNI:

FIND COMPANY INFORMATION IN BUSINESS SOURCE PREMIER:

Click on Company Profiles at the top of the page and type in a company name to locate a Marketline Report.



 

WHAT IS A SWOT ANALYSIS?

An organization or business may use a "SWOT" analysis for strategic planning to recognize its internal strengths and weaknesses and its external opportunities and threats. 

Source:

Dr. C.C. & Mabel L. Criss Library. (n.d.) SWOT Analysis. https://libguides.unomaha.edu/c.php?g=356066&p=3408716


For more information on SWOT Analysis: An Essential Guide to SWOT Analysis by Justin Gomer and Jackson Hille.

 

FIND A SWOT ANALYSIS in NEXIS UNI:

Although the APA Publication Manual provides instructions on how to cite many different resources, some business database resources include information that is not addressed in the Manual. The examples below are NAU's careful interpretation of APA rules. 

Citing a company profile from Business Source Premier, but authored by a third party:

  • Reference pattern: Author. (year, Month day). Company. [Company profile]. Business Source Premier.

  • Reference example: Marketline. (2021, September 7). Columbia Sportwear Company. [Company profile]. Business Source Premier.

  • In-text example: (Marketline, 2021).

Citing an entire company profile from Nexis Uni:

  • Reference pattern: LexisNexis. (n.d.). Company. [Company profile]. Nexis Uni.

  • Reference example: LexisNexis. (n.d.). Columbia Sportswear Company. [Company profile]. Nexis Uni.

  • In-text example: (LexisNexis, n.d.).

Citing company information on Nexis Uni, but authored by a third party:

  • Reference pattern: Author. (year, Month day). Company. [document type]. Nexis Uni.

  • Reference example:  Reuters Knowledge Direct. (2021, November 29). Columbia Sportswear Company. [Financial overview]. Nexis Uni.
  • In-text: (Retuters Knowledge Direct, 2021).

Citing a SWOT analysis on Nexis Uni, but authored by a third party:

  • Reference pattern: Author. (year, Month day). Company. [SWOT analysis]. Nexis Uni.

  • Reference example: GlobalData. (2021, October 27). Columbia Sportswear Co. [SWOT analysis]. Nexis Uni.

  • In-text: (GlobalData, 2021).

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