Skip to Main Content

Career Resources

Job resources for all students and graduates, including veterans and dependents

Build Your Personal Brand




Building your personal brand statement will give you the confidence to promote yourself to others.  A personal brand statement is a 10-30 second statement about who you are and your skills.   


  • Who are you?

  • Keep this professional 

  • List internship or educational experience

  • Show off past experience or transferrable skills

  • What benefits you are able to bring to an organization? 

  • What makes you stand out from others?  

  • Make a lasting impression by engaging those you speak with 

  • Here is an example:


Example of Personal Brand Statement


My name is Megan Smith. I recently graduated with a Bachelor of Science degree in Business Administration from National American University. While in school, I worked full time as a receptionist at Verifications, a human resource call center in my area. I enjoyed assisting everyone in the office and always went above and beyond to meet customer expectations. I gained great experience by helping clients resolve their complaints or directing them to the person who could assist them. I also tutored students at NAU in the Business Statistics class. I really enjoyed statistics and learning all of the functions of operating a business. I am a hard worker with great customer service skills. I  am well educated and have the ability to communicate effectively with people. With my qualifications and background, I feel I would be a great fit for your company! 


Megan Smith

Global site tag: